The Researchery
The research surgery for the charity sector

WGMF

 

Women and Girls Match Fund Impact Evaluation

Independent impact evaluation for Big Give and funders, DCMS

 
 
“We definitely attracted some new donors that have stayed with us.”
— Women & Girls charity participant

Women and Girls’ charities in the UK currently face a very real threat to their sustainability because of the effects of COVID-19. These threats to sustainability include: financial, skills (particularly digital skills and fundraising) and increased demand for services since, as the UN Secretary-General highlighted in 2020: the “impacts of COVID-19 are exacerbated for women and girls simply by virtue of their sex”. In addition, women and girls’ charities often struggle to attract philanthropic contributions because of the complex nature of the work and the over reliance on contract/grants income.

This independent impact evaluation used a Theory of Change approach to measure the success of a match funding approach for charities serving women and girls.

Download the report below.

 

Big Give: Women and Girls Match Fund 2022-23 independent impact evaluation

The key aim of the research was to provide an independent evaluation of the impact of the Women and Girls Match Fund, and key learnings from the process of carrying it out. This included:

  • Using a framework provided by an agreed Theory of Change

  • Measures of success and impact

  • Comparison between the two main WGMF campaigns (March and December)

  • Comparison with previous Big Give campaigns

  • Lessons learned and any suggestions for improvement

  • An overview of the sustainable legacy of the campaign

 

Impact evaluation in focus

Measuring impact has become an important fact of life for many charities, but all too easily it can become a tangled and complex web of jargon and incomprehensible metrics. At The Researchery we believe that a practical and straightforward approach to impact assessment is the most efficient and effective solution for both charities, project teams and funders. We believe that YOU are the best judge of what impact you are making! We can help you to transform this into an action plan for greater impact.

Contact us today to discuss how The Researchery could help you realise more impactful projects and practice.